Encouraging players to join and stay at an online casino is one of the main goals of casinos. In an effort to stand out, many casinos are using the help of software from companies such as Pley, which provide cross-platform gaming solutions and strong gamification features to engage and retain players.

For players themselves, many of these features are incredibly exciting, elevating the gaming experience. Online casinos are a little late to this party. Many other apps and industries have been using gamification and reward-based programs for years.

One gamification option is for casinos to provide tournaments and challenges. Through leaderboards, players can compete against one another attempting to win a portion of a prize pool. This is similar to the gamification features offered by fitness tracking apps, where players can see the daily workouts and calorie losses of friends.

Another option is to add daily rewards. This encourages players to log in each day to secure the reward, keeping them coming back. Often, this type of reward is offered in conjunction with a points-based loyalty program. Supermarket loyalty schemes have been around for years, and casino ones operate in the same manner. Customers earn points when spending (or betting), real money, with an array of bonuses offered as the redeemable rewards.